Predictive Email Marketing
Take the guesswork out of email marketing using machine learning and analytics based on consumer behavior.
Challenge
Rethink the product strategy and user experience.
Solution
Using a task-based approach, I was able to create a more streamlined experience.
My Role
Lead Product Designer
Team + Stakeholders
CEO, CTO, Project Manager, 3 Developers, UI Designer
Discovery
Working with the client, I was able to quickly understand the business vision and goals. The UI needed a lot of love to bring their vision of simplicity and power to the user, however.