Defining Enterprise AI Experience Strategy & Governance

Making AI trustworthy by design, not by review

Company ServiceNow
Timeline 2022 – 2025
Scope Platform-wide AI Governance
20+ Teams Adopted +40% First-Pass Quality 10% Faster Fulfillment

Context & Stakes

AI features were launching across many product areas, each moving fast but interpreting responsibility, trust, and user experience differently. The risk was fragmented AI behavior, inconsistent trust signals, and legal or reputational exposure.

If this failed: Speed would amplify risk, forcing reactive controls that slowed teams and undermined confidence in AI across the platform.

The Real Problem

Teams lacked shared decision frameworks. Without them, speed created risk instead of advantage.

Vision & North Star

AI should be trustworthy by design, not by review. If we embedded clarity into how teams decided, we could scale AI safely without slowing teams down.

Strategy & Approach

Defined enterprise AI experience principles and decision frameworks. Partnered deeply with product, legal, and engineering leadership. Focused governance on enablement over control. Said no to one-off exceptions that weakened consistency.

The Framework in Practice

Hub & Spoke Governance Model
Centralized principles enabling 20+ teams and 500+ designers
AI Platform Design Governance
20+
Product Teams
500+
Designers Supported
100%
Framework Adoption
AI Design Principles
Four pillars guiding all AI experience decisions
1

Human-Centered

We empower customers to choose when and how to use AI, with clear identification, guidance, and responsible deployment support.

2

Inclusive

We design AI to reduce complexity and reflect diverse users, testing broadly to create equitable, accessible, and human-advancing experiences.

3

Transparent

We clearly explain how AI works, its limits, and intended use, providing documentation and model clarity that enables informed choices.

4

Accountable

We uphold trust through governance, oversight, and continuous improvement, partnering with experts to ensure responsible and accountable AI operations.

The Right AI Experience for the Moment
Assist, Accelerate, Act framework with guardrails

The Core Idea

AI should match the user's moment — help them think, help them execute, or act on their behalf.

Assist

When the goal is unclear or decisions require reasoning. AI clarifies, guides, and explains.

Accelerate

When the task is known and structured. AI streamlines execution inside the workflow.

Act

When autonomy is appropriate and permissioned. AI proactively triggers workflows — within guardrails.

The Guardrail (Non-Negotiable)

High-stakes actions are always hybrid. AI explains. Humans confirm.

The Takeaway

  • Interaction is chosen by ambiguity.
  • Autonomy is chosen by risk.
  • Trust is preserved through transparency and control.
AI Design Checklist
Comprehensive checklist ensuring responsible AI implementation across all teams

What I Shipped

AI experience principles and evaluation criteria. Reusable governance frameworks adopted across 20+ teams. Clear guidance for conversational vs non-conversational AI. Decision trees and checklists that made complex decisions actionable.

Adopted & Adapted

Demo videos of platform experiences shaped by my team, crafted by business units to serve their unique customer needs.

Outcomes & Impact

20+
Teams adopted frameworks
14%
Fewer Tier-1 incidents
10%
Faster fulfillment

Accelerated AI shipping velocity with fewer late-stage escalations. Improved consistency and trust across AI experiences. Reduced ambiguity for teams working in high-risk areas.

What I'd Do Differently

I would work much earlier and more closely with engineering using rapid prototyping to see true model output sooner, bringing data science and ML partners in at the right moments. This would be supported by executive-backed roadshows and an AI Design Ambassador network to spread these process shifts faster across teams.

What This Looked Like in Practice

Weekly rapid prototypes with real model outputs instead of mocked states. Live design reviews with engineering partners, with ML and data science present when model behavior shaped experience decisions. Early executive walkthroughs to align on tradeoffs before teams scaled.

Leadership Takeaway

This case demonstrates my ability to turn AI risk into an actionable strategy that teams actually use—not theoretical principles, but practical frameworks that accelerate shipping while increasing trust.