Redesign: CareerBliss.com
Case Study Deep Dive
Challenge
Redesign and reimagine CareerBliss.com to increase engagement, improve reliability, and build trust while keeping it playful and fun.
Solution
Through research, I got to know our users’ needs better and focused on their primary goals for job search and on-going career growth. From there, the brand evolved and modernized.
Results
- Engagement increased by 60%
- Registration increased by 37%
- Submitted Applications increased by 26%
- Seeing increases across the board led me to believe that our users trusted the brand
- More reliable application on new tech stack
My Role
Lead Designer & Researcher
Team + Stakeholders
CEO/President, CTO, Product Manager, Project Manager, UX Lead, 2 UI Designers, 6 Developers, Data
Architect, Content Designer, Sales, Recruiters, Job Seekers, Employers
Research
Process
- Created lightweight personas
- Interviews with job-seekers and hiring managers
- Online surveys on the live website
- Current user data
- Lead brainstorms and discovery sessions
- Usability studies of current and new features
- Agile environment enabled quick turn-around for new features and to fail fast for those that didn’t turn out so well
What I learned
- “In the wild” research can be eye-opening, especially to those who’ve never had the chance to be involved with research
- Searching for a job can be stressful, so be careful how you deviate from normal job search conventions
- Don’t dupe the users - be transparent
- “Insider” content is a fantastic way to keep users engaged and coming back for more
- Show me my worth (e.g. salaries, overall compensation packages) was also a winner, as well as show me how to get to that next level
- Working on this project was a great precursor to working with recruiters on Cyrus
The Result
- Culture-match job seekers to like-minded companies
- Job search and job alerts
- Personalized career and job finding activities
- Meaningful company data: company reviews, salary guides and calculators, and career growth advice
- Creative monetization strategies
Reimagining CareerBliss.com resulted in increased engagement, registrations, and submitted applications. We took it from a simple job board aggregator to a more meaningful experience with company reviews, salary data, and candidate/employer culture matching. We also successfully launched 1 week early!
Missing the Mark: A Simple Job Search
Goal
A quick and simple search that is reliable and instills trust to increase engagement
Problem
Geolocation “creeped out” our users which affected trust and engagement
Solution
Simplify the experience to a more typical design pattern
Version 1
- Use geolocation and user data to preselect location
-
Provide two search options:
- Search everything at once
- More targeted, category-based search
Result
The search worked “OK” but geolocation was confusing and did not instill trust as the users were “creeped out” by the technology.
Version 2
Add a location text box to the search
Result
Engagement increased through multiple searches. Increase in registrations and job applications.
What I learned
Job search is largely based on title and location - make it simple to change either data point
Version 1
Version 2